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Yes! : 50 scientifically proven ways to be persuasive

Goldstein, Noah J.2010
Books, Manuscripts
We all want to be more persuasive, but most of us are unaware of the rigorous academic research that can help. 'Yes!' unravels the mysteries of human behaviour and helps us become more influential in the workplace - and beyond.
Main title:
Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini.
Imprint:
New York ; London : Free, 2010.
Collation:
xii, 258 p. ; 21 cm.
Notes:
Originally published: London: Profile, 2007; New York: Free, 2008.Includes bibliographical references and index.
ISBN:
9781416576143 (pbk)1416576142 (pbk)9781416571124 (ebook)1416571124 (ebook)
Language:
English
BRN:
609744
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