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After Disney : toil, trouble, and the transformation of America's favorite media company
O'Brien, Neil2025
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Following the death of its founder, Walt Disney Productions embarked on a succession struggle. In one corner was Walt's son-in-law Ron Miller, who wanted to see the company expand into global theme parks, computer animation, cable television, home video and videogames. Despite the innovations, Ron could not expand the brand beyond its midcentury image of wholesome family entertainment. Tensions between Miller and Walt's nephew, Roy E. Disney, threatened to destroy the company, leading Wall Street 'Gordon Gekko' types to come after Mickey Mouse. 'After Disney' is the upstairs-downstairs story of the struggle to keep the company alive.
Main title:
Author:
O'Brien, Neil, author
Imprint:
New York : Post Hill Press, 2025.
Collation:
256 pages ; 23 cm
ISBN:
9798888451380 (pbk)
Dewey class:
384.806579493
LC class:
PN1999.W27
Local class:
384.806
Language:
English
Subject:
BRN:
4161222