After Steve : how Apple became a $2 trillion dollar company and lost its soul

Mickle, Tripp2022

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Summary

Steve Jobs called Jony Ive his 'spiritual partner at Apple'. The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs' spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3 and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company.