The story factor : inspiration, influence and persuasion through the art of storytelling
Simmons, Annette2019
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Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilisation and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.
Main title:
Author:
Simmons, Annette, author
Edition:
Revised and updated edition.
Imprint:
New York : Basic Books, [2019]©2019
Collation:
xiv, 349 pages : illustration ; 21 cm
Notes:
Previous edition: 2006.Includes bibliographical references and index.
ISBN:
9781541673496 (pbk)
Language:
English
BRN:
2605513