Michael O'Leary : turbulent times for the man who made Ryanair

Cooper, Matt, 1965 or 1966-2018

Books, Manuscripts

Find it!
Remove Michael O'Leary : turbulent times for the man who made Ryanair from your current list Save Michael O'Leary : turbulent times for the man who made Ryanair to your current list

Total copies: 1

Available: 1

Availability by location

Place reservation

Summary

September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. Matt Cooper lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs.