The business plan workbook : a step-by-step guide to creating and developing a successful business
Barrow, Colin2018
Books, Manuscripts
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, 'The Business Plan Workbook' takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation.
Main title:
The business plan workbook : a step-by-step guide to creating and developing a successful business / Colin Barrow, Paul Barrow and Robert Brown.
Author:
Edition:
Ninth edition.
Imprint:
London : KoganPage, 2018.
Collation:
xxiv, 350 pages ; 24 cm
Notes:
Previous edition: 2015.Includes index.
Audience:
Specialized.
ISBN:
9780749481797 (pbk)
Language:
English
BRN:
2162102