Digital marketing excellence : planning, optimizing and integrating online marketing
Chaffey, Dave, 1963-2023
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A practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Main title:
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and P.R. Smith.
Author:
Chaffey, Dave, 1963-, authorSmith, P. R. (Paul Russell), 1957-, author
Edition:
Sixth edition.
Imprint:
London : Routledge, 2023.
Collation:
xxxvi, 638 pages : illustrations (black and white, and colour) ; 25 cm
Notes:
Previous edition: 2017.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780367444754 (pbk)
Dewey class:
658.872
LC class:
HF5415.1265
Local class:
658.872
Language:
English
Added title:
BRN:
3150314