The startup owner's manual : the step-by-step guide for building a great company
Blank, Steven G. (Steven Gary)2012
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This manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a 'new math' for startups: 'metrics that matter for fueling growth.' 'The Startup Owner's Manual' is a step-by-step, near-encyclopedic reference manual or 'how to' for building a successful, scalable startup.
Main title:
The startup owner's manual : the step-by-step guide for building a great company / Steven Blank and Bob Dorf.
Author:
Blank, Steven G. (Steven Gary), authorDorf, Bob, author
Imprint:
Menlo Park : K&S Ranch Publishing, 2012.
Collation:
571 pages ; 24 cm
Audience:
Specialized.
ISBN:
9780984999309 (hbk)
Language:
English
BRN:
2609366