Consumer behaviour
Sethna, Zubin2019
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Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
Main title:
Author:
Sethna, Zubin, authorBlythe, Jim, author
Edition:
Fourth edition / Zubin Sethna & Jim Blythe.
Imprint:
Los Angeles : SAGE, 2019.
Collation:
xxxiii, 549 pages : illustrations (colour) ; 25 cm
Notes:
Previous edition: 2016.Includes QR code."Online resources"--Front and back cover.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781526450012 (pbk)
Dewey class:
658.8342
LC class:
HF5415.32
Local class:
658.8342
Language:
English
BRN:
2503766