YouTube marketing
Eagle, Will2019
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YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. This book shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you'll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you'll find trusted, proven ways to get the most bang for your buck from the internet's #1 destination for video content.
Main title:
YouTube marketing / by Will Eagle.
Author:
Eagle, Will, author
Imprint:
Hoboken, NJ : For Dummies, [2019]©2019
Collation:
xiii, 368 pages : illustrations ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781119541349 (pbk)
Dewey class:
658.872
LC class:
HF5415.1265
Local class:
658.872
Language:
English
Subject:
BRN:
2413672