Persuasive copywriting : cut through the noise and communicate with impact
Maslen, Andy2019
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Human beings make decisions based on emotional grounds and then rationalise them; this book focuses on copywriting from this practical psychological perspective. It investigates both the relationship between selling and storytelling and the market-tested techniques that get people to connect with the copy and be persuaded to go along with the writer's suggestion.
Main title:
Author:
Maslen, Andy, author
Edition:
Second edition.
Imprint:
London : KoganPage, 2019.
Collation:
xxvii, 264 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: 2015.Includes index.
Audience:
Specialized.
ISBN:
9780749483661 (pbk)
Dewey class:
659.132
LC class:
HF5825
Local class:
659.132
Language:
English
BRN:
2356388