Google analytics breakthrough : from zero to business impact
Alhlou, Feras2016
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Place reservation for Google analytics breakthrough : from zero to business impactDesigned to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimisation, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.
Main title:
Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif, and Eric Fettman.
Author:
Imprint:
Hoboken, New Jersey : Wiley, [2016]©2016
Collation:
xxii, 596 pages : illustrations (colour) ; 24 cm
Notes:
Includes index.
Audience:
Specialized.
ISBN:
9781119144014 (hbk)
Language:
English
BRN:
1834083
Find it!
Total copies: 1
Available: 0
Place reservation for Google analytics breakthrough : from zero to business impact